In the world of art and design, true masterpieces emerge from the fusion of creativity, craftsmanship, and visionary collaboration. The Poets’ Village collection exemplifies this synergy, bringing together three remarkable entities: the esteemed Moonlight Concept Fashion House, headed by Mrs. Muna Al Kaabi, the creative director and head designer; the celebrated Qatari artist Ali Hassan; and FROMM, led by Mrs. Alia Rachid, a visionary entrepreneur and founder & CEO of FROMM, a leader in contemporary furniture design. Together, they have crafted a collection that transcends the realm of objects, transforming them into timeless works of art. As this extraordinary collection will be unveiled at the Moonlight Concept Gallery in Msheireb downtown, it promises to captivate all who appreciate the delicate interplay of culture, art, and modern design.

Artistic Creativity Combined With Modern Design

The Poets’ Village collection embodies the convergence of contemporary design and the essence of Arabic art. This collaboration merges the ethereal beauty of fashion with the enduring appeal of luxury home décor, drawing inspiration from Ali Hassan’s celebrated body of work. Each piece reflects a carefully curated vision, blending Hassan’s exploration of abstract forms with the sleek, fashion-forward aesthetics of Moonlight Concept and the high-end craftsmanship of FROMM. The result is a bridge between modern minimalism and the profound symbolism of Arabic heritage, crafting a narrative that is as visually captivating as it is culturally meaningful.

Inspiration

A Unified Expression of Culture Through Art

At the heart of The Poets’ Village lies a shared vision uniting Moonlight Concept Fashion House, Ali Hassan, and FROMM: to create a multi-dimensional expression of Arabic heritage. Each brand, though rooted in different mediums—fashion, fine art, or home décor—brings a piece of Qatar’s cultural soul into this collection. The collaboration proves that regardless of the medium, art remains deeply rooted in the culture it represents. It showcases Qatar’s rich artistic tradition while illustrating how modern design and cultural heritage can coexist harmoniously, creating a cohesive yet diverse artistic expression. The collection demonstrates how art evolves, taking on new forms while remaining united in purpose and inspiration.

The Poets’ Village(3)

A captivating wall carpet that embodies the essence of The Poets’ Village collection, featuring abstract and stylized palm trees motifs crafted by the renowned artist Ali Hassan. Woven from premium synthetic fibers, this piece transforms walls into galleries of cultural heritage, inviting viewers to immerse themselves in the artistic spirit of the collection.

Medium: Synthetic Fiber

Size: 100 cm x 100 cm

Year of Production: 2024

Heritage Whispers Royal Blue Abaya

The Heritage Whispers Royal Blue design draws inspiration from the heart of The Poets’ Village collection, merging the timeless of cultural heritage with the creative spirit of modern arts. The A-line flare cut offers a graceful silhouette, while the folded cuff and open front add a contemporary flair. The ombré print at the bottom right captures the essence of Ali Hassan's artworks of abstract palm tree motifs, symbolizing the union of culture and artistic expression.

The Poets' Village Decorative Cushion Set

The Poets' Village Cushion Set is a thoughtfully curated trio of exquisite cushions by FROMM Company, inspired by the artistic works of Ali Hassan, featuring abstract and stylized palm tree motifs. Each cushion reflects the cultural richness and creative spirit of The Poets' Village collection. Made from sumptuous velvet and chenille, these cushions combine comfort with heritage-inspired artistry, adding a touch of cultural charm and understated luxury to any space. The set includes three cushions of different sizes, offering versatility in design and decor.

THE COLLABRATORS

The Three Visionary Creatives Moonlight Concept–Mrs. Muna Al Kaabi, the Qatari artist Ali Hassan, and FROMM–Mrs. Alia Rasheed.

The Poets’ Village collaboration is shaped by three visionary creatives, each bringing their unique expertise and passion for cultural heritage and artistic innovation:

Moonlight Concept

Muna Al Kaabi

The creative force behind Moonlight Concept Fashion House

leads the fashion aspect of the collection. Known for her ability to fuse traditional cultural motifs with contemporary fashion, Al Kaabi translates Ali Hassan’s art into elegant, wearable designs. Her pieces incorporate bold prints and luxurious materials, reflecting both the vibrancy of the artistic heritage and the sophistication of modern fashion.

The Artist

Ali Hassan

One of Qatar’s most renowned artists

brings decades of experience and a profound exploration of Arabic heritage to this collaboration. His Poets’ Village artworks offer a symbolic connection to Arabic Qatari culture, featuring a repetitive motif of abstracted palm tree forms. These works originate from the artist’s conceptualization of a village populated exclusively by poets, featuring a repetitive motif of abstracted and stylized palm tree forms. His distinct artistic vision permeates every piece, enriching the collection with the spiritual and cultural depth of Qatar’s art heritage. Ali Hassan explored his artistic vision across different media, including acrylic on canvas, stainless steel fashion figure sculptures, and intricately designed wall carpets.

Qatari entrepreneur and the founder and CEO of FROMM

Alia Rasheed

FROMM, led by Alia Rasheed, a leader in luxury furniture and accessories, completes the collaboration by translating Hassan’s motifs into high-end décor. Known for its fusion of heritage and contemporary design, FROMM adds depth to the collaboration by crafting luxurious cushions, that not only serve a functional purpose but also act as artistic statements in any space.

Items and Artistic Techniques

The Poets’ Village collection

The Poets’ Village collection features a range of meticulously crafted items, each infused with artistic and technical brilliance: Wearable Art: Moonlight Concept contributes stunning fashion designs to the collection. These include exquisitely tailored garments inspired by Ali Hassan’s artworks, featuring elegant flare cuts adorned with Hassan’s intricate ombre prints, along with hand embroidery using silk threads and Swarovski crystals. The royal blue and black Japanese crepe silk fabrics, with their matte exteriors and shiny interiors, evoke an air of understated luxury. Complementing the garments are three French chiffon scarves, featuring matching ombre prints, offering both elegance and versatility. Each piece in the fashion collection embodies the union of fine art and couture, transforming every design into a wearable masterpiece.

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Items and Artistic Techniques

The Artist Ali Hassan’s Collection of Artworks

Ali Hassan’s mixed-media artworks offer a profound and symbolic connection to Arabic art and culture. These works originate from the artist’s conceptualization of a village populated exclusively by poets, featuring a repetitive motif of abstracted and stylized palm tree forms. Primarily executed in acrylic on canvas, the pieces are visually captivating, blending vibrant colors and abstract forms that reflect the spiritual and cultural essence of the collection. Additionally, Hassan’s stainless steel Fashion Figure sculptures, with their elegant and flowing lines, serve as three-dimensional representations of his art, capturing movement, grace, and the fluidity of form and fashion. The collection also includes intricately designed wall carpets, made from synthetic fibers, meant to be hung on walls, transforming spaces into art galleries and offering an immersive experience for those who appreciate both beauty and cultural depth.

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Items and Artistic Techniques

FROMM’s

FROMM. contribution to the collection focuses on luxurious cushions that elevate home décor. Crafted from velvet fabrics, these cushions are adorned with Ali Hassan’s distinctive motifs, combining comfort with artistic elegance. Each cushion serves not just as a functional item but as a sophisticated artistic statement, transforming everyday living spaces into reflections of cultural heritage.

Final Note

A Collection that Redefines Fashion and Art

The Poets' Village collection redefines the essence of art, fashion, and décor by offering an experience that weaves the threads of heritage and culture into every detail of everyday life. The Poets’ Village collaboration is more than just an artistic collection; it is a narrative woven from the threads of art, culture, and fashion. Every piece, from the flowing designs to the meticulously crafted décor items, invites you to immerse yourself in cultural heritage in new and profound ways. This collection is not merely about wearing or displaying art; it is about living within it. It allows you to embody the essence of both tradition and modernity. The Poets’ Village offers a rare opportunity to seamlessly blend luxury, culture, art, and design into everyday life.